Broker Check
Jim Waters

Jim Waters

Chief Operating Officer

Jim Waters is the Chief Operating Officer at the Premier Planning Group LLC in Cincinnati, Ohio and is responsible for the day-to-day administration and operation of the financial planning practice. He reports to and is responsible for implementing the general plan of Frank Heitker, Senior Partner.

Most recently, Jim served as a Senior Director of Retail Business Development at the Touchstone Funds.  In that position for 26 years, Jim maintained proactive relationships with Centers of Influence at key firms such as Merrill Lynch, Morgan Stanley, UBS Financial, Wells Fargo Advisors, LPL Financial, and other secondary and tertiary investment firms.

Skilled in building partnerships, both internally and externally, Jim was always engaged in being resourceful. He was the pivotal contact and key liaison in areas of Operations, Sales, Marketing, and Legal/Compliance at his key firms.

He also managed and prepared the logistics of field development events for financial advisors.  These events featured speakers, coaches, and other value-added programs with an emphasis on the customer experience.

In his 37-year career, Jim has also held positions with Charles Schwab, Kidder Peabody, and E.F. Hutton.

Jim obtained a Bachelor’s Degree in Creative Writing from Miami University (of Ohio) and earned the coveted Evans Scholarship, a golf scholarship that provides full-tuition, fees, and housing to golf caddies of modest means.

Jim and his wife, Nancy, live in Newport, Kentucky, and they like to work on their 105-year-old home and travel whenever the opportunity presents itself. 

Involvement & Recognition

Jim serves in the community as the president and secretary of CYO Track & Field, a youth sports league promulgated by the Archdiocese of Cincinnati. His program focuses on physical fitness and provides a fun learning experience for kids in Kindergarten through the Eighth grade. The league attracts over 2,000 kids in the Cincinnati area, and it helps them discover their potential, make new friends, and gain self-confidence. 

For investment related services, please email Jim at